At RUSH, it's a known fact. We keep it moving. We make you laugh. We make you cry. We make you want more.On television, we've captured our audience's spellbound attention with the talents of young poets on Def Poetry Jam. We've watched great comedians emerge out of nearly a decade of rocking audiences on Def Comedy Jam. We've mesmerized a generation of hip-hop gamers starting with Def Jam: Fight for New York. We're poised to keep you engaged with the freshest technology that touches your hearts and minds, and keeps you tuned in. We know where it's at.
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H2O
H2O(tm) is the first all video-on-demand channel devoted to fan-driven Hip-Hop and Urban lifestyle and culture.More
Simmons Lathan
"We have to understand Hip Hop as a Cultural movement, beyond just music, and as a generation of multicultural young people that have been influenced by pop culture of the 70s and 80s, but through technology and diversity have evolved into a singularly unique generation that values each person's individuality, while at the same time being comfortable remaining connected to a larger emotional community."Russell Simmons
Nearly 30 years in the game, two generations strong, billions of dollars in revenue, Hip-Hop is MODERN AMERICA'S culture. Yet turn on a television and other than music videos, Hip-Hop culture is nearly invisible. Simmons Lathan Media Group is set on changing that. We're the voice of millions of young people- Black, White, Asian, Latin, poor and rich- who don't see themselves represented honestly in the media.
Through comedy, poetry, dance, animation and drama we offer cultural expressions that have been ignored for too long. Led by the ultimate Hip-Hop pioneer and visionary Russell Simmons and one of the most inventive and prolific directors in Hollywood Stan Lathan, Simmons Lathan Media Group won't rest until television, film and new media accurately reflect the young, creative and multiracial energy of THE HIP-HOP GENERATION.
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Def Poetry
HBO's Def Poetry is credited with truly bringing spoken word poetry to the forefront of mainstream America: providing not only quality socially conscious entertainment but a benchmark to which young poets can aspire.Debuting in 2002, Def Poetry presents singers, rappers and poets expressing themselves through the spoken word. From underground poetry heroes like Black Ice to major celebrities like Dave Chappelle and Alicia Keys, Def Poetry offers viewers uniquely multiracial points of view on today's most vital topics. In late 2002 Def Poetry opened on Broadway winning both Tony and Peabody awards.
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Def Comedy
HBO's Def Comedy Jam is THE preeminent urban comedy television program.Started in 1991, Def Comedy features the country's greatest up-and-coming African-American comedians. Superstar comedians whose careers were launched on Def Comedy Jam include Dave Chappelle, Bernie Mac and Chris Tucker. After a nine year hiatus, Def Comedy Jam returned in 2006 with new host Mike Epps and a slew of veteran and new comedians.
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