From Def Comedy Jam up to MTV’s Runs House and Def Jam Rapstar to name a few RUSH has been able to successfully intergrate Hip Hop and urban culture into the mainstream. The Entertainment and media industry has never been the same since RUSH stepped into the mix decades ago, and continue to remain ahead of the game.
“He helped popularize a distinctively American form of music — co-founding the hip-hop label Def Jam — that has
influenced mainstream pop culture, from music to dance to dress.“
Source: USA Today voted Russell Simmons in the top 25 most influential people