Def Jam Interactive, a division of Def Jam Enterprises, is a leading producer and marketer of interactive software games and a preeminent force in the digital industry. It is committed to delivering high-quality, cutting-edge video game titles to consumers by providing an authentic hip hop experience through gameplay, cultural nuances, strategic partnerships, music, talent, and executive direction.
Currently Def Jam Interactive is developing Def Jam Rapstar, the ultimate emcee console and social gaming experience. It captures the essence of what hip-hop is all about: the music, the battles and of course …the swagger.
To date, Def Jam Interactive has produced several multi-platinum console titles, including: Def Jam Vendetta, Def Jam Fight For NY, and Def Jam Icon. With more than 8 million units sold worldwide, the Def Jam video game franchise generated gross revenue of more than $250 million. It is the only viable Hip-Hop brand that has trusted consumer loyalty in the gaming space.