Led by the vision of Simmons Design Group, the talented and extensively experienced management team (Russell included), we have been first with creating the symbol of men’s contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League. Since Phat Farms inception in 1992, RUSH remains committed to the principles that took off from a small New York City showroom to a multi-million dollar business. To the new standard in American menswear, American Classics, and Argyleculture a new menswear collection commemorating the class, stature, and respect achieved by the “urban graduate” who has “arrived” in the world, to Pastry, Run Athletics and of course Simmons Jewelry Co.. RUSH’s Lifestyle success is a result of the brands’ commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, our Lifestyle delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in fashion and establishes the company as the complete American lifestyle brand.

  • American Classics
  • Argyleculture
  • Pastry
  • Run Athletics
  • Simmons Jewelry Co.