In 2004, entrepreneur Russell Simmons, designer Kimora Lee Simmons and jewelry expert Scott Rauch formed a breakthrough venture, with a goal of bringing a youthful cool sensibility to the world of fine jewelry.

Today, we are a sought after entertainment licensing and branding company with superior design, manufacturing and PR capabilities, and a unique understanding of today’s consumer. Our brands are worn by celebrities, athletes, stylists and editors globally.

Our portfolio includes Simmons Steel, Green, Argyleculture, Hello Kitty, Baby Phat, Spongebob Squarepants, Infinity Hearts, Brown Sugar and Penny Pendants, and we aim to provide consistent excellent service to our department store, specialty jewelry, and direct response and boutique retail partners. Additionally, our SHR division creates both classic & trend-forward men’s private label designs at excellent price points in Europe and the U.S.

The Green Bracelet commits a significant portion of every sale to the Diamond Empowerment Fund which supports education in Africa.