Baby Phat
It was the baby tee that everyone had to have in 1998, with the sinewy feline design. The buzz was instantaneous and the demand ignited the reign of Baby Phat - the visual expression and extension of Kimora Lee Simmons. When Kimora Lee Simmon wears it, people pay attention.Kimora Lee is the face of Baby Phat, a supermodel who transformed her uncanny sense of style into a flourishing multi-million dollar business, joining forces with mogul Russell Simmons, who she would eventually marry.
Like Kimora Lee, Baby Phat apparel is bold, sassy, sexy and confident. Designs and lush fabrics suggest feminine and fun, glitzy and glamorous, sensuous and sumptuous. Her line has expanded to include denim separates, leather, outerwear, handbags, shoes, lingerie, jewelry. She has designed limited edition Motorola mobile phones. Her most recent launch is a signature fragrance that exudes the mystique of the fabulous Baby Phat woman.
Baby Phat collections are showstoppers on the most esteemed runways of Paris, Milan and New York. Paula Abdul, Britney Spears, Lil' Kim, and Alicia Keys wear Baby Phat. Photographers Steven Klein, David LaChapelle and Brett Ratner create the seductive and iconic imagery of Baby Phat's unforgettable print ad campaigns in a cross section of fashion and contemporary print publications.
BabyPhat.com
