We live large. So do our customers. It's not good enough to blend in. Our Phat Farm and Baby Phat brands are standouts on the streets, at the club, and at the country club. For all stages in life, we're there to make you look good, and to provide the right atmosphere for you to do it in. Our parties and events set the tone, our fashion supplies the sense, and our attitude defines our style. 
Def Jam Enterprises
For more than 20 years, the executive team behind Def Jam has helped guide the most successful music careers in entertainment and has leveraged the power of the Def Jam brand to enter a variety of industries including fashion, film, gaming, and mobile.More
Run Athletics
No one know kicks like Run.After all, Run DMC, the group helmed by Joseph Simmons introduced the notion of how much character could be contained in a pair of fly sneakers.
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Phat Farm
Phat Farm is the face of contemporary American culture— a blend of uninhibited self-expression and tasteful prep — hallmarks of the hip-hop culture that Phat Farm embodies.More
Baby Phat
It was the baby tee that everyone had to have in 1998, with the sinewy feline design. The buzz was instantaneous and the demand ignited the reign of Baby Phat - the visual expression and extension of Kimora Lee Simmons. When Kimora Lee Simmon wears it, people pay attention.More
