AT&T Launches 28 Days Campaign During Black History Month to Encourage, Inspire and Empower African Americans

Posted on February 1, 2010

Program is Committed to Success and Progression of African Americans in February and Beyond

DALLAS, Feb. 1 /PRNewswire-FirstCall/ – AT&T* announced today the launch of its 28 Days of inspiration campaign and Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans this February, while at the same time looking to the future. The 28 Days campaign is an innovative program created by AT&T to highlight February as more than a reflection of the rich past, but an unimaginable footprint to what the future holds beyond Black History Month in the African American community.

“The essence of the 28 Days campaign and new interactive Web site is to encourage us all to re-think what we do during Black History Month,” said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. “AT&T is unleashing 28 Days to demonstrate our commitment and dedication to enriching the lives of African Americans, and to keep pressing toward future progress where we live and work. Our products and services empower African Americans by meeting their technology needs in their homes, schools and offices.”

28 Days features an exclusive speaker series showcasing health fitness champion Laila Ali at the Marriott Oakland City Center on Tuesday, February 9 in Oakland, Ca.; Hip-Hop media mogul and philanthropist Russell Simmons at Howard University‘s Cramton Auditorium on Wednesday, February 10 in Washington, D.C.; branding and marketing expert Erin Patton at the DuSable Museum of African American History on Tuesday, February 16 in Chicago, Ill.; and social activist and political commentator Jeff Johnson at Clark Atlanta University on Wednesday, February 24 in Atlanta, Ga.

“The four individuals who are part of our speaker series are making significant contributions in the African American community and to our country,” said Jones. “These individuals offer unique perspectives for our audiences. We think these events are a big part of celebrating Black History Month and they will provide an inspirational and memorable experience for all who attend.”

The 28 Days campaign and Web site are designed to encourage consumers to not let a day go by without completing an activity that helps them move closer to achieving some of their life goals. The interactive Web site acts as an online community for consumers to make their own history, download personal calendars, sign up to receive daily inspirational text alerts from 28 People in Motion, and connect with other goal-oriented members, among other features.

The Spirit of UNCF, the 28 Days campaign, and the sponsorship of An Evening of Stars®, are just a few of the ways AT&T supports education, business and technology within the African American community. For more information about 28 Days visit www.att.com/28days.

Through its philanthropic arm, the AT&T Foundation, AT&T has a strong legacy of supporting organizations and has provided more than $2.8 million over the past ten years to organizations focused on the empowerment of the African American community, including the UNCF, the National Urban League, NAACP, National Black Chamber of Commerce, the National Coalition on Black Civic Participation, National Council of Negro Women, Congressional Black Caucus Foundation, 100 Black Men and the Black Leadership Forum.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Philanthropy at AT&T

AT&T and the AT&T Foundation are committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T supports projects that create learning opportunities; promote academic and economic achievement; and address community needs. The AT&T Foundation celebrated its 25th anniversary in 2009, and in 2008 alone more than $160 million was contributed through AT&T corporate-, employee- and AT&T Foundation-giving programs.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

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SOURCE AT&T Inc.

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